Summary

As a freelance graphic designer, Patty specializes in identity and packaging design for hospitality brands. She helps companies to stand out among competition and connect with their target audience through efficient and unique branding.

Education
Manhattan School of Music
Classical Solo Vocal Performance College
The Columbus Academy
High School 2003
Employment
Altamarea GroupArt Director
New York
Sep 2009 - Mar 2016

Responsible for the design, promotion and strategies to establish and grow 12 unique brands. While with the Altamarea Group, Patty also built and executed the private dining programs at Marea and Ai Fiori.


  • Successfully developed and launched 8 brands
  • Successfully maintained and grew 12 brands domestically and internationally
  • Developed vendor relationships resulting in over $100k yearly cost-savings
  • Worked closely with global managers to ensure brand was effectively penetrating international markets
  • Worked directly with the Chef and CEO to develop new brands and initiatives to increase sales and brand awareness
  • Worked directly with CFO to establish and work within designated budgets
  • Managed website redesign process + curated content and mainted 15 sites
  • Developed, designed and implimented marketing campaigns for 15 restaurants
  • Menu development and design
  • Worked closely with social media manager on social campaigns
  • Sourced and designed all company collateral: pens, matches, totes, coasters, etc
  • Identified, developed and implemented promotions for each restaurant
  • Worked directly with 3rd party vendors to establish profitable partnerships

The Offstage GroupDirector of the Student Division
New York
Apr 2008 - May 2009

  • Coordinate and Produce 300+ Educational Arts Events Per Year
  • Talent, Venue, and Supplier Coordinator
  • Create New Program Concepts for Student, Adult, and Corporate Divisions
  • Coordinate Travel and Accommodations For Staff and Clients

BLT PrimeOffice Manager
New York
2007 - 2008
Jean-Georges RestaurantHost
New York
2006 - 2007
Skills
Design: UX/UI, Typography, GIF Animation
Software: Adobe Creative Suite, Microsoft Office, Squarespace, Wordpress
Languages: French, Italian, Spanish (limited)
Activities
Singing • Traveling • Bowling • Dining Out