Patty McAvoy
Graphic Designer + Brand Specialist
Summary

I am the Owner of Patty McAvoy Designs, a full-service branding and design agency providing clients with custom, top-quality creative services. I focus on brand development, digital design and creative strategies for the modern creative entrepreneur who wants a crafted experience and authentic design aesthetic. I am dedicated to elevating brands through strategic thinking and compelling design. I work one-on-one with my client's to quickly and intuitively capture a brand’s personality with flawless design and powerful content.


Proud member of Women in Digital USA

Employment
Patty McAvoy DesignsOwner
New York
Mar 2016 - Current, Mar 2016 - Current

Full-service branding and design agency providing clients with custom, top-quality creative services.


Clients Include (but not limited to):

  • Part 2 Events
  • Sesame Street
  • Michael Jordan's The Steak House NYC
  • Gotham Creative
  • Curves with Purpose
  • Starstruck Entertainment
  • Lizzy McAvoy Music
  • Caroline Kole
  • Shelby Blackstock

Altamarea GroupArt Director
New York
Sep 2009 - Mar 2016

Responsible for the design, promotion, and strategies to establish and grow 12 unique brands. While with the Altamarea Group, Patty also built and executed the private dining programs at Marea and Ai Fiori.

  • Successfully developed and launched 8 brands
  • Successfully maintained and grew 12 brands domestically and internationally
  • Developed vendor relationships resulting in over $100k yearly cost-savings
  • Worked closely with global managers to ensure brand was effectively penetrating international markets
  • Worked directly with the Chef and CEO to develop new brands and initiatives to increase sales and brand awareness
  • Worked directly with CFO to establish and work within designated budgets
  • Managed website redesign process + curated content and maintained 15 sites
  • Developed, designed and implemented marketing campaigns for 15 restaurants
  • Menu development and design
  • Worked closely with social media manager on social campaigns
  • Sourced and designed all company collateral: pens, matches, totes, coasters, etc
  • Identified, developed and implemented promotions for each restaurant
  • Worked directly with 3rd party vendors to establish profitable partnerships

The Offstage GroupDirector of the Student Division
New York
Apr 2008 - May 2009

  • Coordinate and Produce 300+ Educational Arts Events Per Year
  • Talent, Venue, and Supplier Coordinator
  • Create New Program Concepts for Student, Adult, and Corporate Divisions
  • Coordinate Travel and Accommodations For Staff and Clients

Skills
Design
Graphic Design
Branding
Brand Strategy
Social Media
UX/UI
Typography
Marketing
Promotions
Software
Adobe Creative Suite
Microsoft Office
Squarespace
Wordpress
Languages
French
Italian
Spanish (limited)
Education
Manhattan School of Music
Classical Solo Vocal Performance College
The Columbus Academy
High School 2003
Activities
Singing • Traveling • Bowling • Dining Out