Rachel Bailin
An accomplished Senior Project Manager with full stack developer experience. For 8 years, I've been driving products from concept to market for startups, digital marketing agencies, and brand name businesses.
Development
Ruby on Rails
JavaScript
jQuery
AngularJS
HTML5
CSS3
SASS
Agile
Microsoft Office
Product Management
Asana
Base Camp
Pivotal Tracker
Optimizely
Confluence
Wireframing
Balsamiq
Omnigaffle
Lucid Chart
Product Roadmap
Product Marketing Strategy
Invision
Sketch
Adobe Creative Suite
JIRA
Aha!
Sketch
Marketing
Mixpanel
RJ Metrics
Cision
Public Relations
Email Marketing
Flurry
Pitch Decks
Employment
| The Recording Academy (The GRAMMYs) |
Los Angeles
|
| Senior Product Manager |
Sep 2014 to Current
|
Created member portal for royalty and residual tracking & payment
- Created requirements and implemented video player for CBS in Grammy mobile app
- Managed Grammy Livestream project in collaboration with CBS ad-ops team
Responsible for API product development, performance requirements against usage projections, API design and usability
Design API strategy and defined reporting metrics and analytics with API data providers
- Worked with executive stakeholders across engineering, marketing, talent, and CEO to drive high-level product vision
- forward
- Created Agile environment and establish product lifecycle methodologies
- Managed UX/UI elements and used tool such as Balsamiq/Invision
- Created detailed product requirements, user stories, and feature specifications
- Wireframed & wrote requirements for Hyundai paid media campaign GrammyAmplifier.com
- Managed Grammy API project
- Worked on iOS, Android platforms to launch the mobile app and manage web property updates
- Created product roadmap to align product with business goals
- Worked with Media companies to coordinate ad efforts through Ooyala, DART, AdMarvel
- Compiled data about users from SQL database & implemented analytics tracking
- Managed team of in-house developers, two remote teams, a designer, and Project manager
Led strategy, requirements & launch of cross-device platform to customize interactive video ad experience per impression
| MJD Interactive Agency |
Los Angeles, CA
|
| Senior Product Manager - Contract |
Nov 2015 to Aug 2016
|
- Worked with SAG AFTRA to design mobile member portal to track royalty/residual payments
- Worked with Fortune 500 clients such as American Girl, Disney, Microsoft, P &G
- Other clients and projects include: GoPro, RedBull, Oakley, NBC
- Managed projects with budgets 50k-15 million
- Overseeing the health and success of all MJD LA accounts
- Management of all internal teams and timelines to ensure that products are delivered on-time and on-budget Brainstorming and strategy development for clients and new projects
- Prepared and presented high-level plan with estimates for executive clients
- Prevented scope creep and used metrics to drive performance
- Collaborated with C-level executives & investors to define product requirements, vision, and strategy
| Tradesy |
Los Angeles
|
| Product Manager |
Feb 2014 to Sep 2014
|
- Gathered, analyzed, & reported key metrics on product performance
- Conversion funnel analysis & lifecycle email campaign creation
- Worked with executive team to define product requirements & feature-sets
- Identified & worked with key Ebay influencers & sellers to build platform
- Optimized product with A/B testing & synchronized teams for successful launches
- Defined & drove a team to product roadmap while delivering features on time
- Produce clear & concise product requirements, specs, & wireframes
- Crafted Agile systems for the engineering team
- Created revenue generating platform based on B2B seller system
| Telescope - Digital Agency - SaaS Platform |
Los Angeles
|
| Product Manager |
Jun 2013 to Feb 2014
|
- Worked with name brands: NBC, NASCAR, FOX, SPRITE to design and implement second screen experience campaigns
- Built product roadmap strategy for SaaS platform
- Implemented customer retention programs, branding awareness, & email campaigns
- Social platform API management
- Managed a team of designers & marketing assistants
| Agrisaurus - Online Garden Manager |
Los Angeles
|
| Product Manager |
Mar 2010 to Jun 2013
|
- Created UX specs, wireframes, product requirements & specs
- Managed workflow in Github, oversaw budget & development schedule
- Developed product marketing campaign strategy
- Managed the requirements between a team of integrated stakeholders
| Farmscape |
Los Angeles
|
| Cofounder/Marketing Manager |
Oct 2009 to May 2013
|
- 60+ Stories in 18 months including LAT, LABJ, KPCC, Wired, USA Today
- Negotiated ad buys & large projects including a Pepsi-sponsored garden at UCLA
- Spread brand awareness while revenue steadily grew 50-100% each year from $0 to ~$2.5M
- Managed company blog, investor decks, wrote editorials, gave public talks on urban farming