Content strategist and UX writer providing clear and actionable user education.
| UC Santa Cruz |
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| UX Writers Collective |
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| Content Design London |
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San Francisco, CA
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| User Education Content Lead |
Mar. 2018 to Current
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- Write all 150 articles for Help Center redesign, including content for general users, advertisers, and creators
Surface most relevant articles in homepage UI based on user searches, feedback, and analytics
Create and maintain Help Center Writing Guidelines to ensure a consistent voice and tone across content
- Collaborate with product and marketing teams to align on messaging for new product launches
- Use user feedback to improve article satisfaction
- Liaise with engineers for site updates and testing
Create site information architecture for General audience
| The Company |
Daly City, CA
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| Assistant Artistic Director |
Feb. 2013 to Current
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- Conceptualize award-winning work for stage, film, and professional music videos
- Create mood board to serve as central vision for every project - including inspirations for movement, music, costumes, and location
- Collaborate and communicate shared vision with dancers and filmmakers
- Facilitate brainstorming and internal team communications regarding conceptual vision
- Contribute content and copywriting to social media strategy to promote work and events
| Project Home |
San Francisco, CA
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| Content Strategist/ Dancer |
Apr. 2016 to Mar. 2018
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- Wrote copy for successfully funded $19,000 Kickstarter campaign to produce short film in Iceland
- Collaborated on overall campaign promotion strategy with choreographers and filmmakers
- Contributed content and edited blog series to promote fundraising
- Executed shared, collaborative vision of dance and film to create Home, released July 2018
| Patreon |
San Francisco, CA
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| Inbound Sales Intern |
Feb. 2016 to Aug. 2016
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Worked with creators on brand positioning, message, and page design, increasing average income for inbound creators
Pitched and wrote blog posts aimed at current and potential creators
- Coached creators on best practices for communicating genuinely with their audiences
| ODC Dance |
San Francisco, CA
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| Administrative Assistant |
Aug. 2015 to Feb. 2016
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- Updated UI to promote upcoming classes and events
- Wrote and proofread copy for marketing materials
- Collaborated on grant proposals and outreach materials drafted by development team
| Performing Arts Workshop |
San Francisco, CA
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| Administrative Assistant |
July 2014 to Aug. 2015
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- Designed website for 50th Anniversary event on Squarespace
- Planned and executed production of quarterly newsletter using Mailchimp
Updated organization-wide website using Adobe Dreamweaver
- Collaborated with development team to draft and edit donor solicitation letters, acknowledgments, and grant proposals
Managed social media accounts - increased follower count on Twitter and Instagram, increased brand awareness, promoted donor events and student performances
| Wcities, Inc. |
San Francisco, CA
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| Assistant Editor |
June 2013 to July 2014
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- Wrote branded content for clients, including Mastercard, Marriott, and Audi
- Managed and edited the work of a team of writers for Expedia
Met with clients and adapted work to exceed standards for quality and volume of content created
| Pinterest Help Center |
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Wrote and organized all articles for the General audience.
| Help Center writing guidelines |
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A set of guidelines to unify Help Center voice across consumer and partner audiences.
| In-product contextual help |
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Award-winning Makeathon project designed to orient new users to Pinterest.
| Webby Awards · Best Homepage nominee |
Apr. 2019
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The Pinterest Help Center was nominated for a Webby for best homepage for its ability to get users the answers they need, fast.
| Pinterest Makeathon 2018 · Pinner Pain Point |
July 2018
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Created an in-product contextual Help Center to help new users understand Pinterest.