Education
City University of New York-Hunter College
Master of Arts English Literature 2011
Long Island University
C.W. Post English Literature, Public Relations 2008
Employment
UNIQLOEditorial + Copy Manager
New York, NY
Dec 2016 - Current

  • Plans all editorial content and executes 4-5 blog posts per week; PV increase of 500% since May 2017; revenues $400k+
  • Works with influencers to create captivating, progressive content for UNIQLO's social channels and blog, including images and videos
  • Reviews and edits all sku copy for PDP pages
  • Writes all email content, up to 7 emails per week
  • Develops in-store signage such as easels, fixtures, and more
  • Works with Japanese team to craft English language features
  • Collaborates with website team on copy for promotions and launches

BustleTV & Culture Writer
Jan 2015 - Current

  • Analyzes and reviews television shows old and new for pop culture commentary
  • Conducts celebrity interviews
  • Researches and writer long-form pieces on television as a cultural touchstone

FreelanceWriter & Content Creator
New York, NY
Jan 2013 - Dec 2017

Produces creative content, branded media, product copy, and social media creative for a variety of diverse industry clients; consistently meets tight deadlines while delivering top-quality materials.


Assignments: 

  • Television writer, Bustle.com

  • Contributing writer, The Kitchn
  • Food critic, Time Out New York
  • Blogger, HomeGoods
  • Product copywriter, WestPoint Home
  • Product copywriter, Birchbox
  • Book reviewer, Kirkus Media
  • Television writer, Zimbio

Social Media Consultant
New York, NY
May 2016 - Dec 2017

Developed brand voices, strategy, and editorial social campaigns across all channels for brands; collected and analyzed data for campaigns; works with influencers to create beneficial partnerships.

Past clients:

  • Solo Rugs
  • One Kings Lane

kbsSocial Media Editor
New York, NY
Jul 2015 - Jun 2016
  • Planned and produced social editorial calendars for clients including HomeGoods, BMW, and Goldman Sachs
  • Ideated assets, blogs, and other multimedia for client social accounts
One Kings LaneContent Writer, Editorial
New York, NY
Aug 2014 - Jul 2015
  • Brainstormed and produced editorial content including blog posts, interviews, features, and more
  • Collaborated with editorial and merchandising teams to ensure a cohesive vision on site
Copywriter
New York, NY
Apr 2013 - Aug 2014

  • Crafted product copy in line with brand voice, product details, and more

HeBS DigitalWriter, Copy + SEO
New York, NY
Aug 2011 - Apr 2013
  • Made SEO recommendations and monitored client reports
  • Conceptualized and created SEO-optimized website copy for hospitality clients
Awards
New York's Next Food & Drink CriticTime Out New York
Oct 2015

  • Chosen out of 300 applicants in a food writing competition in which participants were challenged to dine at and write a review of a restaurant of Time Out's choice in only 24 hours. Prize of ongoing food reviews.