Education
City University of New York-Hunter College
Master of Arts English Literature 2011
Long Island University
CW Post English Literature, Public Relations 2008
Employment
UNIQLOEditorial + Copy Manager
New York, NY
Dec. 2016 - Current

  • Leads execution of Western editorial calendar planning and updates 4-5 blog posts per week; PV increase of 500% since May 2017; Named by NYU Stern and L2 as a premium example of commercial blog that seamlessly blends influencers and content 
  • Managers influencers and UNIQLO ambassadors (Adam Scott, Roger Federer) to generate captivating, progressive content for Instagram, Twitter, Facebook, and blog, including images and videos
  • Direct copy strategy for website, promotions, and launches
  • Ad-hoc plans photo editorial shoots in collaboration with the social media team
  • Supervise the copy and editorial team
  • Ensures brand voice and tone are maintained across all initiatives and platforms, providing leadership to the social and creative team
  • Measures and reports on web traffic, email open rates / views, etc.
  • Edit and optimize (SEO) all sku copy for PDPs
  • Creates all email content, up to 15 emails per week
  • Develops in-store signage such as easels, fixtures, and more
  • English language features

BustleTV & Culture Writer
Jan. 2015Current -

  • Analyzes and reviews television shows old and new for pop culture commentary
  • Conducts celebrity interviews
  • Researches and writes long-form pieces on television as a cultural touchstone

FreelanceWriter & Content Creator
New York, NY
Jan. 2013Dec. - 2017

Produced creative content, branded media, product copy, and social media creative for a variety of diverse industry customers; consistently delivers high deadlines while delivering top-quality materials.


Past clients:

  • Television writer, Bustle.com

  • Contributing writer, The Kitchn
  • Food critic, Time Out New York
  • Blogger, HomeGoods
  • Product copywriter, WestPoint Home
  • Product copywriter, Birchbox
  • Book reviewer, Kirkus Media
  • Television writer, Zimbio

Social Media Consultant
New York, NY
May 2016Dec. - 2017

Developed brand voices, strategy, and editorial social campaigns across all channels for brands; collected and analyzed data for campaigns; worked with influencers to create beneficial partnerships.


Past clients:

  • Solo Rugs
  • One Kings Lane

kbsSocial Media Editor
New York, NY
July 2015June - 2016
  • Planned and produced social editorial calendars for customers including HomeGoods, BMW, and Goldman Sachs
  • Ideated assets, blogs, and other multimedia for social accounts
One Kings LaneContent Writer, Editorial
New York, NY
Aug. 2014July - 2015
  • Brainstormed and produced editorial content including blog posts, interviews, features, and more
  • Collaborated with editorial and merchandising teams to ensure cohesive vision on site
copywriter
New York, NY
April 2013Aug. - 2014

  • Crafted product with voice, product details, and more

HeBS DigitalWriter, Copy + SEO
New York, NY
Aug. 2011april - 2013
  • Made SEO recommendations and monitored customer reports
  • C onceptualized and created SEO-optimized website copy for hospitality clients
Awards
New York 's Next Food & Drink CriticTime Out New York
Oct. 2015

  • Chosen out of 300 applicants in a food writing competition in which participants were challenged to dine and write a review of Time Out's choice in 24 hours. Prize of ongoing food reviews.