Lindsay Denninger
Content Strategy & Editorial Direction
Skills

* Editorial and voice direction

* Content & UX strategy

* B2B & B2C

* A/B testing

* Brand marketing

* Creative direction

* Digital & in-store marketing

* Project managerment

* Competitive analysis

* Digital & print content creation

* SEO and e-commerce best practices

* Partnerships & influencer marketing

* Copyediting & proofing

* Interviews & entertainment writing

Employment
LD Copy
Creative Strategy Consultant & Editorial Director
Jan. 2014 to Current

I produce brand and voice guidelines, partnership strategy, branded media, product copy, microcopy, B2B campaigns, and social media creative and strategy for select clients including Amazon, Ritz Carlton, PacSun, THE WELL, Boll & Branch, One Kings Lane, and Birchbox.

Kate Spade New York
Editorial Manager, CRM, Mainline & Outlet
June 2021 to Sept. 2022

I oversee editorial communications of digital and in-store copy assets for full-price and outlet, directing copy strategy, collaborating with cross-functional partners, overseeing microcopy and web redesign for a successful customer journey, and managing two copywriters and a copy editor.

Ann Taylor
Editorial Director
Feb. 2019 to July 2020

I directed omni copy strategy and editorial pillars for seasonal messaging, working closely with cross-functional teams to maintain brand and voice guidelines. Planning and executing email strategy (25+ email sends per week), I brought our open rate up 15% YOY.  Managed a team of copywriters.

BDG Media
TV & Pop Culture Writer
Jan. 2015 to Nov. 2019

I wrote pop culture commentary and conducted celebrity interviews, as well as produced long-form pieces on television as culture.

UNIQLO
Head Of Copy
Dec. 2016 to Feb. 2019

I solely planned and executed Western editorial strategy with a 500% increase in blog page views; the blog named by NYU Stern as an example of premium brand blog content.  Conducted writing & reporting of 20+ email sends per week; OR increasing 10% YOY. Managed UNIQLO app push notifications with an average of $220k in weekly added revenue. Wrote microcopy and developed multiple app and web redesigns to ensure a successful customer journey.

Education
City University of New York-Hunter College
Master of Arts English Literature 2011
Long Island University
C.W. Post English Literature, Public Relations 2008
Awards
Time Out New York · New York's Next Food & Drink Critic
Oct. 2015