| Dev Bootcamp + #YesWeCode Scholarship Recipient |
|
Scholarship recipient chosen out of 1K applicants to attend Dev Bootcamp. Scholarship had less than a 5% acceptance rate.
Creative, results-oriented, data-driven developer with a background in user acquisition and retention for leading e-commerce startups. I have a passion for learning, self improvement and building meaningful products. After focusing on marketing for most of my career, I am excited to tackle more technical challenges.
Project lead for a data visualization tool aimed at educating young adults about personal finance. Deployed site: http://caniaffordthis.herokuapp.com
Technologies used:
- Backend framework: Ruby on Rails
- Frontend: Javascript, jQuery, AJAX
- CSS framework: Foundation
- Data visualization: Highcharts
| Hipmunk |
San Francisco, CA
|
| Sr. Marketing Manager, Email |
May 2014 - Jun 2015
|
- fully on-boarded ExactTarget as the new ESP platform for all triggered, transactional, and marketing emails for the company; worked closely with engineers to set up automated email campaigns
- turned the email channel into a significant revenue generating channel from 0 to 5% of total company revenue
| Citrus Lane (acquired by Care.com) |
Mountain View, CA
|
| Email & CRM |
May 2013 - Apr 2014
|
- turned email into the most cost effective acquisition and retargeting channel, bringing in 40% of all box subscription acquisition and 80% of additional shop revenue; increased ARPU by 2%
- mitigated monthly churn rate by 5% through rejoin campaigns and save offers
- product manager to onboard the ExactTarget platform including the migration of transactional emails from previous ESP; worked with engineers to automate email data pushes
| Zecco (acquired by TradeKing) |
San Francisco, CA
|
| User Acquisition |
May 2011 - Jan 2013
|
- managed the display channel; acquired 61% of allocated account acquisitions; negotiate IOs and manage day to day relationship with partners
- owner of end to end email marketing and lifecycle campaigns including idea conception, email design, execution and post analysis; brought in an additional 500K in funds for the 2011 tax season through an email marketing campaign
- execute Facebook fan page campaigns from idea inception, wireframe, and launch of new fan page tabs; grew fan count by over 1000%
| Hyphen · Subscriptions Manager |
|
Managed subscription circulation for Hyphen, a nonprofit news and culture magazine that tells the stories of Asian America with substance, style and sass.